Signature Steam Rice Menu Launch

A new menu launch campaign designed to introduce Signature Steam Rice with clear visuals, guessing content, launch design and follow-up video support.

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Restaurant Case Study

Campaign Overview

Client Type

Restaurant

Goal

To introduce and promote a new Signature Steam Rice menu to existing and new customers.

Challenge

The menu included many side dishes, so the design had to show variety clearly within limited space while maintaining the restaurant’s brand theme after the plate presentation changed.

My Role

Marketing Strategy, Social Media Design, Video Content Creation, Caption Writing and Campaign Content Direction.

Deliverables

1 guessing Reel
1 guessing post with free-taste CTA
Menu launch poster
Single menu visual
Follow-up design
1 Behind the Taste video with script
Project info file

Outcome

The campaign created menu awareness, attracted existing and new customers, and improved social media engagement.

Creative Direction

The creative direction focused on clear communication for a new menu launch. I used a clean visual style, direct messaging and balanced hierarchy to show the main steam rice menu and its side dishes without making the layout crowded. The visuals stayed consistent with the restaurant’s brand theme while presenting the new plate style in a fresh way.