Mala Xiang Guo Promotional Campaign
A fast-turnaround restaurant campaign to promote the refreshed Mala Xiang Guo taste through campaign design and three short-form Reels.
Restaurant Case Study
Campaign Overview
Client Type
Burmese Restaurant
Goal
To promote the Mala Xiang Guo menu with a refreshed taste direction and create stronger interest among young social media audiences.
Challenge
The brief was urgent, and the campaign direction, design, copy and content strategy had to be prepared within a very short timeline.
My Role
Marketing Strategy, Social Media Design, Video Content Creation, Caption Writing and Campaign Content Direction.
Deliverables
- 1 promotional poster
- 1 story layout
- 2 caption options
- 3 hook ideas
- 3 Reels
- Campaign case study file
Outcome
The campaign increased attention for Mala Xiang Guo and Cream Caramel, received positive pairing feedback and generated stronger social media engagement.
Creative Direction
The creative direction focused on making the campaign feel fresh, youthful and visually engaging. A clean white theme was combined with the restaurant’s brand colours, playful emoji elements and clear visual hierarchy. Mala Xiang Guo was placed as the hero menu item, while short-form video content supported the launch through trend, behind-the-taste and follow-up Reel directions.
Campaign Design
All Included Visuals
Short-form Reels
All Campaign Videos
Reel 1
Campaign short-form video used for promotion support.
Reel 2
Campaign short-form video used for promotion support.
Reel 3
Campaign short-form video used for promotion support.