Main Sponsorship of a Small Football Match Event

An offline-to-online restaurant sponsorship project using event materials, coupons, QR activity and full event photo coverage.

Event Case Study

Campaign Overview

Client Type

Restaurant

Goal

To increase local brand awareness, boost credibility and connect the restaurant with a relevant football community.

Challenge

The challenge was developing the idea, preparing all required event materials, planning material placement, preparing QR activity talking points for staff, and capturing photo moments throughout the event.

My Role

Event Photography, Event Material Design, Caption Writing, Event Content Direction, QR Activity Planning and On-ground Content Support.

Deliverables

Event banners and coupon materials
Full event photo coverage
1 announcement content
1 achievement content
QR activity direction for social media and Google Business Review

Outcome

The event increased Facebook followers and Google Maps reviews. The coupon activity became a fun event touchpoint and helped the restaurant build a stronger customer base.

Creative Direction

The creative direction focused on making the restaurant visible, approachable and relevant to Burmese football players and budget-conscious attendees. Food banners highlighted clear menu visuals and pricing, while QR activity materials showed the benefit clearly. Photography focused on event mood, emotion, behind-the-scenes moments, sponsor visibility and community interaction.